Exploration question
Can unconventional design make parenting easier?
Simone is an inventor, YouTuber, and founder of Yetch Studio, where she develops playful and unconventional products that rethink everyday objects.
Her work transforms simple ideas into tangible, often surprising creations that balance function with personality. Spanning everything from furniture to tools, her projects are driven by a desire to make practical things feel more human.
Originally from Stockholm, Sweden, Simone is now based in Los Angeles, where she lives with Scraps the dog and Futz the cat.
