Danjing Zhou

Danjing is the Audience & Marketing Officer at the Van Leer Foundation, where she grows and engages audiences across the Foundation’s storytelling, campaigns, and executive education work, bringing digital media strategy, community management, and marketing expertise in-house. She has an instinct for creative storytelling, and enjoys crafting content that feels true and human enough to connect people across languages and cultures.

Danjing holds a Bachelor’s in Journalism, with a minor in Applied Psychology, and an MSc in Communication Science from the University of Amsterdam. She began her career in the gaming industry, where she learned to grow and engage audiences across entertainment and research, working at the intersection of content, behavior, and community. Becoming a mother made the next step personal – the work of helping children and caregivers thrive is one she now carries close to heart – and she joined Van Leer to bring her audience-building instincts to early childhood development, a field she has been steadily deepening her expertise in ever since.

Originally from southern China, Danjing has called Amsterdam home for eight years. She jokes that she’s become Dutch in discipline, but still carries an Asian soul and a subtropical spirit.